The 2015 Cone Communications/Ebiquity Global CSR Study, which surveyed almost 10,000 consumers from the world’s largest economies including the United States, Germany, Brazil and China, found that, “91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues; 84% say they seek out responsible products whenever possible (and) 90% would boycott a company if they learned of irresponsible or deceptive business practices.” Consumers want a better world, not just better widgets. They may feel distressed or discouraged Replacing single-use synthetic packaging with biodegradable alternatives is a great way to distinguish your product from the competition while simultaneously promoting environmental sustainability. Teenagers face real concerns, between 13 and 19 years of age, on a daily basis as this is the most awkward growth stage of their lives. Build Products That Solve Real Problems With This Lightweight JTBD Framework firstround.com Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Solving Social Problems: 11 Ways New Tech Can Help Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion … A successful business model from another industry may revolutionize your own. It can lead to a higher income and help break the cycle of poverty. This is especially true for packaging. As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. While our wasteful ways cause pollution, resource depletion and environmental degradation, they also provide a great opportunity for companies to turn trash into treasure. The key takeaway here is that if you package your products in a way that people celebrate your brand and mission before even trying your product, you will inspire an emotional response in consumers, generate increased interest in your brand and be rewarded with word-of-mouth advertising. We predict that 2015 will mark the beginning of a long-term transition of the role and purpose of the world’s largest public companies and the value chains they control. Thus, some of the most useful and innovative products – from the lightbulb to cloud storage – came from the need to solve a problem. Charitable organizations have increasingly started to soak up technological innovations and approaches to solving societal problems in recent years. There’s nothing quite like the satisfaction of finding just the right tool for just the right job. Direct Social Inequality occurs when unfair treatment of a group (or groups) is deliberate and can be present in both community or government capacities. NONPROFIT: SamasourceWe’ve seen how nonprofits are using technology for healthcare and education, but what about poverty alleviation? One day after Commencement, the Brown graduates moved to D.C. and opened an office. Its virtually impossible to avoid them, and even people who live together in the same house dont always get along seamlessly. In addition, with the rapid changes in society, the methods we have previously used to solve many of the problems we face are no longer effective. They soon worked with other partners to bring bills to Congress and introduce legislation that protects victims while penalizing offenders. As Worldreader tells us, 50 percent of African schools have zero (or close to zero) books.Worldreader works to increase access to books and the experience of reading. The nonprofit focuses on enhancing patients’ ability to self-manage their health (taking medications properly and attending appointments), expanding health literacy, and improving care in general in underserved populations primarily through text messaging. Part of this is due to the fact that any members of a society living close enough together will have conflicts. How to solve this problem: While it’s hard to beat the free exposure we enjoyed 8-10 years ago, the good news is paid social media advertising is incredibly effective in helping marketers connect and better target the right audiences. 1. soleRebels is not only diverting waste from landfills and reducing input costs, but also creating local jobs and has a great story to use in their marketing and communications strategies. Solve your (small) problems here. 22 Amazing Ways To Solve Problems With Technology (Simple) Inventing what the world needs- that is now Edison described the crux of innovation in technology. How painful that problem is, and how effectively the product solves that pain-point often determines how successful the product … Tell me more. CareMessage hopes to help improve the health of more than a million people by 2016 year’s end. Thank you for signing up.Expect to hear from us very soon. Boulder on Oct. 26 provided a platform for food companies to pitch their innovative startups to a panel of judges and a live audience. Problems with product … Before working through Samasource, 92% of the workers are under-employed or unemployed. During this time, teens are exposed to some overwhelming external and internal struggles. The COVID-19 tailspin is real, but we can and will rally. Even in relatively isolated, sparsely populated areas, a group will encounter social problems. Charitable organizations have increasingly started to soak up technological innovations and approaches to solving societal problems in recent years. A brand doing an amazing job of upcycling waste into useful and innovative products is soleRebels – an Ethiopian company using old tires to make shoes. LinkedIn: WeFirst Realizing that the primary way of achieving this is through technology—specifically, e-readers—they launched Worldreader Mobile, enabling anyone with a cell phone or tablet to utilize the organization’s digital library. 17 Useful Products That'll Solve Problems You Didn’t Even Know You Had Or maybe you knew you had these problems, but were like, "Fuck it." Except maybe finding just the right tool you’ve never seen before, that’ll solve a problem you didn’t know you had. As the old saying goes: necessity is the mother of invention. Two lines of thinking regarding business and social problems Historically, the traditional way of thinking has been that there is a conflict between economic performance and social performance. Everyday challenges open doors for innovation. Between 1988 and 1993, for example, the United States saw a phe-nomenal increase in youth violence. Mapping out the CareMessage mission (Facebook). In some cases, business problems also threaten the long term survival of a firm. An excellent example of a product that cuts costs and reduces emissions is WABCO’s OptiFlow™ Side Wings. The following four organizations are particularly innovative in their uses of technology for tackling today’s most pressing social issues. 2517 miles, 15 beds, 12 interviews, 10 cities, 38 cups of coffee, 1 adventure I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. Six months of work at Samasource yields an average income increase of 114%; 89% of the workers seek out other work and educational opportunities when they finish at Samasource. As a volunteer, he witnessed the substantial health knowledge deficits of the lower socio-economic patients. Ghana schoolgirls with their Worldreader e-readers. Polaris made the National Human Trafficking Resource Center into a national anti-slavery hotline in 2007, which is available in over 200 languages, and a place where callers can report a tip or receive anti-trafficking services; in March 2013 they established a texting option where victims can text HELP or INFO to “BeFree.”. Youtube: WeFirstTV The planet faces a myriad of challenges today. According to a study by eMarketer and Ascend2, 43% of surveyed marketers said their biggest obstacle in delivering on their campaigns was lack of skilled employees. Thus, some of the most useful and innovative products – from the lightbulb to cloud storage – came from the need to solve a problem. Accepted as “just the way it is.” There’s never bee n a better time to start a new business. Or in some cases, you may not have enough people of any skill level to help. 8 Videos to Make You Think About How You Use Technology4 Mind-Blowing Examples of 3D Printers Being Used For Good7 of the Best Apps for People with DisabilitiesThis article by Victoria Gaffney was originally published on The Culture-ist, and appears here with permission. Big problems represent even bigger opportunities. Social problems tend to develop when we become neglectful and fail to see that serious problems are developing. NONPROFIT: WorldreaderWhile many of us may miss the smell and feel of a paperback, the advent of digital books has been enormously useful for this nonprofit. The planet faces a myriad of challenges today. “Social Entrepreneurship uses business models – selling products or services – to solve social problems.” – Trico Foundation “Organizations that address a basic unmet need or solve a social problem through a market-driven Brands that heed the call for purpose and use their company to address social and environmental problems will shine as mission-driven leaders. This technology minimizes the drag in semi-trucks at high speeds, which leads to to fuel efficiency gains and carbon emissions reduction. It now supports 23 different alternatives, including Phillips Hue bulbs, Nest Products and the Revolv smart home hub. Workers are able to make lasting improvements in the lives of their families, including bringing in healthier food, acquiring safer housing, and providing their children with educational opportunities. Image via Flickr courtesy of user wastebusters at https://flic.kr/p/d6WDDf. Social problems, also called social issues, affect every society, great and small. 3. But it’s not uncommon to have team members who are less experienced than you need. NONPROFIT: CareMessageBased in San Francisco, CareMessage utilizes mobile technologies in an effort to improve healthcare in underprivileged areas. How will we care for our team? As organizations consider how to innovate and solve social problems, some of the most effective ideas come from adopting the strategies or technologies that have created breakthroughs in other sectors. century American slaves followed to freedom. From global enterprises to start-ups, every business and brand is facing daunting questions. Join our mailing list and invite Simon to speak at your next event or meeting. Yet each challenge – be it poverty, climate change, disease, or biodiversity loss – presents an amazing opportunity for brands to turn a problem into a solution. Technology has helped societies all over the world to battle the most pressing issues and solve social problems.By promising faster technological advancement, artificial intelligence (AI) promises to provide answers to questions relating to the environment, security, and … Business problems are current or long term challenges and issues faced by a business. They go through, and are expected to cope with hormonal changes, puberty, social and parental forces, work and school pressures, and so on.Many teens feel misunderstood. Yet each challenge – be it poverty, climate change, disease, or biodiversity loss – presents an amazing opportunity for brands to turn a problem into a solution. One day after Commencement, the Brown graduates moved to D.C. and opened an office.In the beginning, Katherine and Derek created a victim outreach program to locate trafficking places and networks, and help victims obtain services. Sewer sludge is put into the Omniprocessor, where it is boiled in a large tube. Founded by actors Demi Moore and Ashton Kutcher in 2009, Thorn: Digital Defenders of Children is a non-governmental organisation committed to ending child sex exploitation and trafficking through innovative technological tools. To put this into perspective, that’s more than the weight of 5750 Empire State Buildings. “Sama” means “equal” in Sanskrit, and sure enough, social entrepreneur Leila Janah founded the organization in 2008 with the goal of working towards global economic equality. Einstein was certainly right — we can’t solve problems by using the same kind of thinking we used when we created them. Responding together to the COVID-19 crisis by leading with purpose. Use Purposeful Packaging: Although some waste – like tires – can be repurposed to make awesome new products, other materials that don’t have the same type of upcycling potential end up taking up space in a dump. After learning of the massive waste caused by throwaway coffee pods, Nils Leonard, former chairman of the advertising company Grey London, and his partners created this premium coffee brand to, as they would say, craft “the world’s best coffee, in a way that’s best for the world.”. These may prevent a business from executing strategy and achieving goals. John Cary says it's time for design to help solve the world's pressing problems. These nine companies offer consumer products that address a problem, from sustainability concerns to a lack of palatable instant coffee. Promising review: "These are a little wonder.I have waterproof steel toe boots that get worn about six hours a day … Looking to solve both problems is Peter Janicki’s Omniprocessor, which extracts water from human waste. How can we show up with leadership and inspired action? Further, it can help shipping companies save money and meet greenhouse gas emission standards. On the whole though, when social p… CareMessage stemmed from CEO Vineet Singal’s personal experience at a Galveston, Texas free clinic. However, more often than not, this is done … A social good website that revolves around a community of writers who use their words and actions to make the world a better place. 9 Products That Solve Your Everyday Problems For that slower melt in your cocktail check out the Zoku Ice Ball Maker . What’s more, brands that solve global challenges will be rewarded by consumer advocacy, loyalty and purchases and most importantly be a driving force behind building a better world. From gadgets that add a footrest to your shower, to plastic bowls that make salad prep a snap, we’ve tracked down 26 of the handiest problem-solving gadgets on the market. Some children may feel badly about an interaction while other children may not. He conferred with Corral and Rivera, and CareMessage was born.Through CareMessage’s platform, physicians can send appointment reminders (and receive RSVPs), collect data (from surveys using analytics engine), use filters for demographics or conditions, provide educational programs through texting, and create patient profiles. Turn Trash Into Treasure: The planet generates over 2.1 billion tons of trash every year. Twitter: @WeFirstBranding Samasource’s vision is “to connect the one billion people living in poverty around the world to work using the power of technology.”Samasource utilizes a microwork model that rests on the notion that even complicated assignments can be broken down into simple distinct tasks. Ultimately, creating a product that improves the efficiency of existing operations is a great way to marry profit with purpose. Worldreader also works on curating books with genres that are accessible to children in different areas—such as books by African or Indian authors—recognizing that the more interested and engaged children are when they read, the more they want to read. To do this I attempted to solve 50 problems in 50 Katherine Chon and Derek Ellerman were appalled when they encountered an article on the terrible state of a brothel near their campus during their senior year at Brown. Great products begin by identifying a problem. CareMessage also has handcrafted programs to help patients manage behavior changes (nutrition, medication management), chronic disease (hypertension, diabetes), women’s health (maternal health), pediatric health, and even mental health. A Samasource Quality Assurance Trainer communicates with regional satellite work centers (Facebook), It is difficult to believe that slavery exists in our contemporary society and affects 20.9 million people in the world. Worldreader is working towards “creating a literate world.” According to UNESCO, literacy has the power to be a game changer. What do we say to our audiences? Feeling understaffed is often a … 社会問題を解決する製品・サービス | ESG情報 | オプテックスグループは2017年1月より持株会社体制になりました。企業情報、IR情報、ESG情報の取り組みなどをご紹介する公式サイトです。 Enter: Samasource. Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. Product problems should be reported to the FDA when there is a concern about the quality, authenticity, performance, or safety of any medication or device. To solve large problems that are overlooked time and time again. When you need the perfect touch-up mirror on the go, The Zadro Smart Mirror for smartphone will do the trick. We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time. Improve Efficiency: Who doesn’t want to save time, save money and be more sustainable? With the number reaching 25 million in 2015, compared with 450,000 in 2004, it counts as one of the most pressing social problems today. Title image via Flickr courtesy of user Paolo Margari at, 2015 Cone Communications/Ebiquity Global CSR Study. Children in the foster system can be electronically While technology is the root of some profound instances of disconnection between people, it’s worth noting that many positive forms of interaction have also stemmed from the digital age - particularly in the nonprofit world. It is vital that their feelings and thoughts are … A company doing a great job of replacing unsustainable packaging with an eco-friendly alternative is Halo Coffee. 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2020 products that solve social problems